Next Meeting: From Science Fiction to Science Fact – How Design Can Influence the Future
Patrick Purdy, User Experience Designer at United Healthcare
SYNOPSIS
From Star Trek to Marty McFly, Patrick explores different ways in which science fiction, through movies and television, have not only shaped our collective imagination, but also served to push existing technology forward in unforeseen ways. By exploring technology from different perspectives we see how science fiction is not just for space ships and ray guns but can actually be seen as a reflection of the culture in which it was created, a prototyping tool – showing how unseen technologies could be used, and ultimately how those with imagination can have a profound impact on the science of tomorrow.
About the Speaker
Patrick Purdy is a User Experience Designer at United Healthcare in Southfield, Michigan. As a UX professional, Patrick has performed research, crafted strategy, and designed web and mobile experiences for clients including Microsoft, Johnson Controls, University of Michigan, Carhartt, Sports Authority, Scotts Miracle Grow, Bosch, and Learning Care Group.
Prior to his work in User Experience, Patrick worked as an Art Director in the advertising industry creating television, online, and print campaigns for national and international brands such as Ford Motor Company, Mercedes-Benz, Avis Europe, Leinenkugel’s, Miller, BOSS, Culvers, Sargento, Mercury Marine, and The Chicago Bulls.
Patrick got his BFA at the College for Creative Studies and an MS at Carnegie Mellon University. In his free time, Patrick likes to play soccer, drink beer, and tell stories that will make you laugh ‘till you cry.
When: Wednesday May 2nd, 2012
Where: Cengage learning
Schedule:
6pm – networking
7pm announcements
7:10 program
